Reasons Custom Marquees Are a Great Idea for Promoting Your Business

When you’re running a business, your online image isn’t the only aspect of your branding to worry about. Outdoor events such as expos, seminars, festivals, charity events and similar occasions are also a great opportunity for promotion. These types of events are especially useful for interacting in-person with your customer base and introducing your business to a wider audience.

However, at these events, you’re not the only business fighting for attention. To stand out from the crowd, you need to visually invite visitors over to your stand. And the best way to do so is with a noticeable marquee that showcases your brand’s logo and unique message. Here are some reasons why custom marquees are such a great idea for promoting a business.


Gets You Noticed

The large cover of the marquee provides ample surface to display whatever message you want to. You can simply print your logo, name and motto in a large font, and the customers that are interested in what you have to offer can spot you immediately. In addition, your marquee will also pop out on any photos posted on social media, thus essentially providing you with free online promotion.

Works in the Long Run

Compared to other forms of promotion which usually have a limited duration, such as billboards and newspaper advertisements, custom marquees do not have a restricted timespan. It’s only important that you pick a marquee with a quality design that includes aluminium frames and polyester canopies made according to Australian standards. Some marquees even come with a 10 – 15 years of frame warranty, giving you a peace of mind that you’re investing in something durable.

You can pick a marquee with quality design, and if you store it properly and keep it in good condition, you’ll be able to use it indefinitely. As a result, a custom marquee depicting your logo, information or other details can benefit you in the long run. You can even personalise it according to different events you attend by simply getting one with detachable walls that you can interchange.


Offers Comfort & Protection

Outdoor events aren’t the most comfortable experience for your crew. Not only do your employees need to stand on their feet for a long period of time, but they’re also exposed to a wide range of weather conditions, from harsh sunlight to wind, rain or hail. So, in addition to promoting your business, a marquee can also provide protection. Make sure to pick one with a waterproof and UV resistant cover and sturdy frame so that it won’t get toppled over by any strong winds. Not only will you as a crew feel secure, but your potential customers will also feel more comfortable to stay longer under your marquee, allowing you to interact more.