Ideas for Using Direct Mail Marketing

Simply said, direct mail marketing serves the purpose to help the owners of small, medium or large businesses, who are in the need to attract new customers but do not know how. Although not as modern as an e-mail, direct mail marketing still is one of the most effective and popular advertising channels. And even though many think direct mail marketing is history, big marketers heavily rely on direct mail services to promote new product or service and to simply spread awareness of their company. By hiring direct mail services, you will be able to deliver your company’s name directly to chosen costumers and still stay focus on more important business activities. No need to invest in new equipment nor to hire additional employees. Simply rely on the direct mail services of a reputable 3PL provider.


But before you hire direct mail services, know what it takes to succeed in direct mail marketing. First of all, it is important to know your target customers. This can help achieve better results and expand your base of loyal costumers. The best way to target only certain customers is with a correct mailing list. A reputable mail services provider can supply you with this. You can choose one from the three types:

  • specialty mailing list – helps you identify your target costumers;
  • a custom mailing list– helps you select the costumer criteria;
  • a cloned mailing list – helps you find new costumers similar to your current ones.

Once you have the right mailing list, you need to come up with innovative direct mail marketing ideas that will help you acquire new costumers. Here are few successful ideas for using direct mail marketing.

Include A Sample – Consider including a sample, such as small shampoo or perfume tester or a carpet sample (depending on the nature of your business) to get the attention of your target costumers. Costumers simply love freebies and this is a win-win situation.

Get Creative With Packaging – A simple “DO NOT OPEN” on the outside of an envelope will add a mystery. It will surely make your customers curious enough to open the envelop and see what’s inside. If you have an extra budget to spend, you can spice it up a bit by putting an envelope inside other with a message ” Do not open unless you want to save…” or “Do not open unless you are ready to take advantage of this once-in-a-lifetime opportunity”. It may sound expensive, but it is also irresistible and very profitable.

Invest In Colorful Flyers – Costumers are tired of plain promotional pieces. Colours and graphic design is a must if you want to get the attention. What really matters in direct mail marketing, is to make your brand or a product stand out from the rest. Thus, use colours, different paper textures, and be creative with the text.

No matter which direct mail marketing idea you use, one thing you have to considered is that it will represent your business. Your direct mail marketing pieces will reflect the quality you offer. Make sure you make a good first impression.

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.